Your brand. Your clients.Your margin.
Run your own shop on the platform, then resell it under your name. White label, wholesale, referral or as a managed service, with the partner ledger built into the product you are reselling rather than tracked in a spreadsheet somebody updates on Fridays. You have one question. Here is the calculator.
Working figures, to be validated. Wholesale and retail per seat are a planning assumption rather than a published rate card, and volume pricing on the Command tier narrows the spread while growing the book. Confirm the numbers with us before you model anything you intend to present.
The calculator assumes every client sits on the same tier, which no real book does. It is there to show the shape of the arithmetic, not to produce a figure you can put in a plan.
Three tiers, one wholesale price.
Wholesale does not move with volume. Retail does, which means the spread narrows as a client grows while the book gets larger. That is the trade, stated plainly rather than discovered in year two.
| Tier | You pay | Suggested retail | Your spread |
|---|---|---|---|
| AutomateUp to 25 seatsThe entry point. One department, or a small operator running the whole thing lean. | $5.00 | $19.00 | $14.003.8 times cost |
| Accelerate26 to 100 seatsWhere most agency clients land. Several departments live and the loop closed end to end. | $5.00 | $17.00 | $12.003.4 times cost |
| CommandOver 100 seatsWhole company deployments. Volume pricing on retail, wholesale unchanged, so the spread narrows but the book grows. | $5.00 | $15.00 | $10.003.0 times cost |
Per seat, per month, and all of it a working assumption. Retail is a suggestion rather than a floor or a ceiling. You set your own price, which is the whole point of a wholesale arrangement, and the spread that results is yours.
What you take on, and what you do not.
Most partner programmes explain the upside and let the obligations arrive with the contract. These two columns are deliberately the same length, because the honest version of this arrangement is that the margin is payment for the left hand column.
- You own the client relationship
- You are the first line of support for how they use it
- You set the retail price and carry the pricing conversation
- You run the onboarding for your own clients
- You hold the brand, and the quality expectation that goes with it
- Hosting, uptime and platform reliability
- Model operations and the private inference layer
- The product roadmap and what gets built next
- Security posture and the compliance work behind it
- Becoming a software company, which you are not doing here
The partner track in the training library is as complete as it is precisely because of the left hand column. If you are the first line of support, you need the whole curriculum, not a partner summary of it.
They differ on one axis, which is who owns the client.
Everything else follows from that answer: who sets the price, who takes the call when something breaks, and how much of the spread ends up on your side of the table.
The platform under your brand, your domain and your pricing. We are invisible in the relationship and your client never has a reason to know we exist. This is the model for an agency building a recurring software line.
You buy at the partner rate and set your own retail price. The spread is yours to keep and yours to decide. Suits consultancies who already bill their clients for tooling.
You introduce, we transact, and you are paid on the relationship for as long as it lasts. The lightest option, and the sensible starting point if you are testing whether your client base wants this at all.
This is self service for direct customers, which leaves a genuine opening. If your clients would rather somebody else ran the platform for them, that service is yours to sell at your own day rate.
Four reasons, only one of which is about us.
What you would be putting your name on.
Bring your client list to the call.
Not the names, just the shape: how many, how big, and what you already bill them for. We will build the book on the calculator with you and be straight about which of them this suits and which it does not.
